Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

Wilkinson Sword has launched its latest product on the Maltese market, the new Quattro Titanium razor. The elegantly-designed Quattro Titanium razor has four blades, each containing a unique coating ...

Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. In preparation, Wilkinson Sword is sharpening its blades ...

For the past two years, the world’s razor industry has been as mundane as the daily chore of shaving. Since Wilkinson Sword launched the four-bladed Quattro razor in 2002 and thereafter blunted rival ...

If you are sick of disposable razors cutting your face and lasting less than one shave, you might be thinking of getting a better shaver. But sometimes the cost of a decent razor can really put you ...

This green option from Wilkinson Sword is the only disposable razor in the line up, with the other two having a metal body where you simply replace the head. The Xtreme 3 ECO Beauty Disposable Razors ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

FRANKFURT/LONDON (Reuters) - A German court dealt a blow to razor maker Wilkinson Sword on Thursday by saying it must stop selling blades that fit on rival Gillette's Mach 3 model. Wilkinson's blades, ...