Built using huge amounts of computing power at a Tennessee data center, Grok is Musk’s attempt to outdo rivals such as OpenAI’s ChatGPT and Google’s Gemini in building an AI assistant that shows its reasoning before answering a question.

The latest version of xAI's generative artificial intelligence assistant, Grok 4, frequently consults owner Elon Musk's positions on topics before responding. , Grok 4 begins its research by stating: "Now,

Elon Musk's xAI unveils Grok 4 and SuperGrok Heavy subscription at $300 per month, promising advanced AI capabilities amid recent controversy.