Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

Ultimately, the future of business belongs to those who can master the art and science of customer experience.

Organizations that treat data integration as a strategic business imperative, not just a technical challenge, will be the ...

In today’s digital fast paced world, businesses face unprecedented pressure to deliver instant, personalized, and seamless ...

Improving customer experience is on the radar of most organizations (we hope). And that even extends into the highest branches of federal government in the U.S., where officials admit there are ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

Electromechanical equipment manufacturer ACTOM has opened a new customer experience centre at its Knights facility, in Boksburg, Gauteng, which has been designed to provide greater visibility, ...

Customer success is an ethos, not a department. Establishing a customer success function is an excellent step towards enriching the customer experience. It is a built-in customer advocate within the ...

Companies cannot 'AI their way out of a bad process', says Nicolas Callegari, founder and CXO at Decapod Customer Experience.

Customer experience matters, too — particularly when it comes to return policies. Part of Maine mainstay L.L. Bean’s reputation was originally built on its no-questions-asked policy, allowing ...

So, What Does Customer Experience Mean? According to MarTech, a marketing technology news platform, every interaction a consumer has with a brand results in customer experience. "Customer experience ...