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Branding Experts on Decision to Flip Max Back to HBO Max
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We’re not quite there yet, but it sure feels imminent.
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Gunnar Wiedenfels told an investors conference "there's a lot more openness to discuss the options" ahead for additional ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
Winter is Coming on MSN43m
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassingO nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.
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