The maneuver is a spoof on Hailey's viral phone case from her beauty line, rhode. The item, which was launched in early 2024, features an opening that perfectly fits the brand's Peptide Lip Treatment inside. " @haileybieber did it first 💜," the Stranger Things actress wrote in the caption.

Hailey Bieber shared a fun reaction to a candid moment between her husband, Justin Bieber, and her BFF, Kendall Jenner.

Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.