The Hindu festival of Kumbh Mela, considered the largest human gathering on the planet, began in northern India on Monday with thousands of pilgrims flocking to the holy confluence of the Ganges, Yamuna and Sarasvati rivers.

Hari Om, India’s pioneering devotional OTT platform, has announced a unique initiative to distribute free subscriptions to devotees at the Maha Kumbh Mela, the world’s largest spiritual gathering. Scheduled from January 13 to February 26,

India began on Monday its Maha Kumbh Mela, or Great Pitcher Festival, which is expected to draw more than 400 million visitors to the northern city of Prayagraj over six weeks, making for the largest gathering of humanity in the world.