The only one making more headlines in the tennis world than Taylor Fritz is his girlfriend, Morgan Riddle. The tennis-fashion social media star has steadily made a name for herself in the content creation world, but she really shined at the 2025 Wimbledon Championships while cheering on her boyfriend.

Morgan Riddle’s effect on Wimbledon semifinalist Taylor Fritz’s rise in the rankings has been significant. He says so himself.

Riddle faced some backlash at Wimbledon in 2024. She was on the cover of British Vogue and continued her series about fashion at the major. The controversy wasn't related to that, but instead it involved some Instagram posts that she made after Fritz beat Alexander Zverev in the quarterfinals.