The first-ever NASCAR Cup Series event will stream on Prime Video this weekend, and before the race begins, we’ll let you know what you can expect from Prime Video’s coverage of the day.

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal. That included the youngest ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Sunday's NASCAR Cup Series race at Mexico City's Autodromo Hermanos Rodriguez was the first international points-paying race for the series since 1958.

NEW YORK—Prime Video has released some of its tech plans for the NASCAR Cup Series, which begins on Sunday, May 25 at 5 p.m. ET with the Coca-Cola 600 from Charlotte Motor Speedway. As part of its ...

Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1 ...