John McHale, a self-described “tech guy” based out of Austin, Texas, has a company called Personifi AI. The startup’s goal, as the name implies, is to create tech that will “personify everything,” as McHale puts it. The first step, for now, is pets.

We all talk to our pets, but if they wear this crazy AI-driven collar, they will now be able to talk back. We've seen it working, and it's as mad as it sounds.

The Shazam Band is a new AI-powered collar containing speakers and sensors that lets your pet talk to you, just like the dogs in the Pixar movie UP can. Once your pet is wearing the band you can have a conversation with it,