Retail buyers have long operated at the crossroads of instinct and information. For years, they've juggled the competing ...

Strategic priorities can flip overnight in response to market volatility, operational challenges, or competitive pressure.

Chief data officers (CDOs) are now at the center of this transformation, responsible for turning passive data into active ...

The retail sector is particularly vulnerable due to the volume of transactional emails that customers expect and trust.

Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend ...

By focusing on transparency, exceptional service, value beyond price, and responsive adaptation, retailers can navigate ...

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday.

The direct-to-consumer (DTC) marketing landscape is shifting under the weight of rising customer acquisition costs, tariff ...

Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to ...

New research from Apply Digital, surveying senior leaders across the sector, shows that retail has moved decisively towards ...

This article explains eight attributes of TikTok Shop that provide unique growth opportunities in today’s marketing landscape ...

To attract shoppers back to stores, retailers must offer them compelling reasons to visit. Augmented reality (AR) can provide ...