The acquisition will strengthen Zendesk’s analytics capabilities, with HyperArc’s AI technology integrated into a unified ...

AI provides an opportunity for the market research industry to rebuild the agency commercial model, with clients paying not ...

Agentic AI customer experience company Zendesk has acquired AI analytics platform HyperArc for an undisclosed amount.

Professional services business Accenture has agreed to acquire US-based technology consultancy Maryville Consulting Group.

The importance of connected insights cannot be overstated. As businesses and organisations gather vast amounts of data from ...

Consumers are increasingly opting for own-brand products in the cost-of-living crisis, according to a Warc report based on data from GWI.

Profit warnings issued by UK-listed companies have increased by a fifth year-on-year, with policy change and geopolitical uncertainty impacting businesses, according to research by EY-Parthenon.

Consumer confidence in the UK has dipped one point in July to -19 as consumers anticipate economic and financial uncertainty, ...

Commerce media platform Criteo has appointed Wilfried Schobeiri as senior vice-president, head of product and performance ...

Brad Anderson, president of products and UX at Qualtrics, talks about how far-reaching the transformation of research will be ...

A £168m UK public sector data scheme has had its funding extended for another five years by UK Research and Innovation (UKRI).