You can’t have artificial intelligence without actual intelligence,’ the social media boss said during a Q2 earnings call this week. Investors seem to agree. It’s an understatement to say that Reddit had an excellent second quarter.

Reddit is going to be leaning even harder into search in the coming months as Steve Huffman wants the site to become a "go-to search engine."

Reddit is already one of the most visited social media sites on the internet. Now the company is looking to parlay that popularity into search engine dominance. “The world and the Internet are rapidly changing, and I believe Reddit has a once-in-a-generation opportunity,” said CEO Steve Huffman on an earnings call Thursday.