GM ditches failed Ultium battery branding
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
GM announces it will stop using ‘Ultium’ name for EV batteries after marketing for years
General Motors announced it will stop using the name “Ultium” for its electric vehicle (EV) batteries and technology during its investor day event Tuesday, according to multiple media sources.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
General Motors Company (NYSE:GM) Rebrands Ultium EV Battery Technology Amid Strategic Reevaluation
Highlights:,GM shifts away from the Ultium branding for its EV batteries, signaling a new strategy.,The automaker is on track to produce 200,000 EVs in North America by 2024.,New models like the Cadillac VISTIQ and Chevy Bolt are set to enhance GM's EV li...
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
"So Long, Ultium." GM Ditches Costly Name And Focuses On EV Profitability
GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell chemistries and physical formats.
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM Tweaks Battery Strategy, Downplaying Much Ballyhooed Ultium Lithium-Ion Branding
GM's electrification strategy faces challenges, with slower BEV demand, battery issues, and a shift in battery technology.
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...
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Weekly roundup: NADA vs. FTC in CARS rule court battle, Stellantis sues UAW, Used vehicle prices dip 0.5%
NADA and FTC sparred over the CARS rule in a U.S. appeals court. Stellantis filed a lawsuit against UAW over alleged contract ...
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GM’s Ultium Cells Battery Joint Venture Facing $270K In OSHA Fines
Investigators found multiple serious violations that affect job safety and workers' health at the company’s Ohio plant. Ultium Cells, the joint venture between General Motors and LG Energy Solution ...