Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The post Where Does Utah’s New Mammoth Logo Rank In The NHL? appeared first on ...

The Utah NHL franchise finally has a permanent name, with the Mammoth identity and branding officially revealed.

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they ...

“When we etch Utah Mammoth in Lord Stanley’s Cup,” he said, “that’ll be a good one.” Want more Avalanche news? Sign up for the Avalanche Insider to get all our NHL analysis. Originally ...