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HBO, Max and Discovery

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

· 4h

· 1d · on MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

· 1d · on MSN

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

· 13h

· 1d

When Did HBO Change to HBO Max? What We Know as Service Renamed Again

CNET · 1d

Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much the company has changed in just two years.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).