Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.

Unity Software Inc. U enhanced and expanded its digital platform capabilities by launching Unity Vector in early 2025. Vector is a new AI-powered advertising platform that utilizes self learning ...

Unity has released a software suite called Muse that’s packed with AI to simplify the game creation process. These tools let you chat with a bot to get usable code and much more.

Unity's AI ad platform Vector boosts ad network revenue 15% sequentially, with guidance for continued double-digit growth in Q3.

Developers can create avatars for their games or let users bring their own. As AI shifts toward memory-based models, Unity and Genies turn AI into something you can see, interact, and play with.

AI isn’t replacing programmers, it’s making them more efficient. It is not surprising that programmers have been the primary beneficiaries of AI; after all, programming is precisely the sort ...