Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at ...

The DOOH industry spent a decade building attribution infrastructure that now rivals CTV and mobile. Most DOOH plans still ...

WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent ...

Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...

The following is a guest post by Elizabeth Brennan, head of advertiser strategy at publisher data platform Permutive. Opinions are the author's own. Attribution is a sticky subject at the moment.