Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad.

In the ad, Chipotle said it is giving free entrees to the first 50,000 fans, including but not limited to Chipotle Rewards members, who view the ad on Roblox.

Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.