In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad.

In the ad, Chipotle said it is giving free entrees to the first 50,000 fans, including but not limited to Chipotle Rewards members, who view the ad on Roblox.

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Users can scroll through a feed of gameplay moments shared by the Roblox community and react to the clips using emojis, and ...