Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as ...

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API. But there are ...

Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by uploading ...