SEOUL, South Korea — Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he goes to ...

This figure was even higher for Generation Z respondents, with 58% of those born after 2000 saying they pamper themselves with “lengthy” beauty or grooming treatments at least once per week, compared ...

Grooming and makeup trends inspired by the natural look of South Korean male idols are gaining significant traction among young men in Japan. Felix, a member of K-pop group Stray Kids, in a ...

A grooming trend that emphasizes a natural-looking appearance like Korean male idols is spreading among young men in Japan, and K-beauty is playing a central role, a local newspaper reported. The ...

In this Sunday, Aug. 26, 2012 photo, Cho Won-Hyuk, a 24-year-old college student, uses a black eyebrow pencil to lengthen and accentuate his eyebrows at his home Anyang, South Korea. Cho's meticulous ...