Morphe was previously one of the most successful beauty brands to come out of the influencer space. But it's faced challenges in recent years and closed all its US stores at the start of 2023. Photos ...

Brb, running to Ulta.

A week after it closed all of its U.S. Morphe retail stores, beauty incubator Forma Brands filed for Chapter 11 bankruptcy on Thursday along with its direct and indirect subsidiaries. The beauty brand ...

2024 ins? A great brow gel. From the pin-sharp ‘90s skinny brow that has resurfaced, to their laminated, spiked, and soaped counterparts, brow gel can hold down any look. As a product used to lift, ...

Morphe recently launched the Ultralavender collection, a compilation of purple-hued products that has something for everyone! For me, the supreme product in the collection has to be the cream blush in ...

Makeup retailer Morphe Cosmetics recently shuttered all of its stores in the United States. “We have made the difficult decision to close all Morphe stores in the U.S. We are forever grateful to our ...

This week’s episode of Us Weekly’s Breaking Beauty series is all about Morphe’s Hot Shot Blush Drops. As the blush craze continues, senior editor Crista Lacqua and I (assistant editor Grace Riley) ...

Beauty brand Morphe’s parent company FORMA Brands has initiated voluntary Chapter 11 proceedings in order to facilitate the sale of its assets for $33 million. The sale is part of an agreement that ...

A full face of makeup with one brand and one brand ONLY - MORPHE! From foundation to brows to eyeshadow and setting spray, ...

(Reuters) - Private equity firm General Atlantic is nearing a deal to acquire a majority stake in Morphe LLC that will value the maker of makeup brushes and eyeshadow palettes at more than $2 billion, ...