AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A ...

LONDON--(BUSINESS WIRE)--StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

Opinions expressed by Digital Journal contributors are their own. Engaging potential customers across diverse social media platforms is no longer just a line item in a company’s annual budget; it has ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

LPL Financial LLC has launched an enhanced suite of Marketing Solutions to assist financial advisors in strengthening client relationships and driving business growth. This includes a new Digital ...