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Add Yahoo as a preferred source to see more of our stories on Google. The new Hodder & Stoughton logo. The rule is that a good brand name should roll off the tongue. But that's not always possible ...

A great logo is essential for any company to be remembered among competition. For a desktop publisher, this is all the more essential, as consumers use the company logo as the first sample of the ...

When the designer of your logo mocks the readability of the logo which he designed, it has to just be a matter of time before the publisher performs a reverse-ferret on the decision, doesn't it? At ...