How to manage no-shows and not lose income? As no-shows continue to erode matchday revenue and stadium atmosphere, clubs are ...

The online betting world is something that was once limited to certain groups of people, but in recent times has been expanding massively. And football is foremost among the sports people are betting ...

3D Digital Venue launches Premium Sales Portal to revolutionise how fans buy, and venues sell, luxury seating. The new ...

Manchester City Women has formed a new global partnership with wealth management firm Evelyn Partners. As the club’s Official ...

Durham Women FC has announced a new long-term partnership with hummel, who will become the club’s new Technical Kit Partner.

Recent seasons have led to a raging debate on whether the Premier League is losing some of its famed unpredictability.

As safety expectations continue to rise, stadium operators and event organisers are under growing pressure to enhance ...

Dartford FC has announced an official sponsorship deal with Target Darts, the world’s leading darts manufacturer.

Sponsorship essentially is a collaborative arrangement between a property which could be an event or place or person and ...

RB Leipzig are set to offer virtual perimeter advertising from next season (2025/26) creating new opportunities for its ...

UEFA has announced the launch of a new initiative aimed at further defining the concept of ‘load’ in elite European men’s and ...

Chelsea FC has announced the long-term extension and expansion of its partnership with Fanatics, a digital sports platform and global leader in licensed sports merchandise.