iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now This ...

Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...

Join us in Sydney from 1–3 December 2025 for the Australian & New Zealand Marketing Academy Conference. Hosted at Macquarie University, ANZMAC 2025 brings together academics, industry leaders, and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Health and wellbeing research in human factors focuses on understanding and enhancing how people interact with their environments to support mental resilience and overall wellbeing. Using biosensor ...

Cognitive workload refers to the mental effort and resources required to perform a specific task or activity. It is a measure of how demanding a particular cognitive task is on a person’s brain.

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. System 1 and System 2 refers to the dual ...

Human Factors plays a crucial role in various industries, from healthcare and aviation to product design. Understanding the significance of Human Factors is essential in enhancing performance, safety, ...