For Indian advertisers, this could result in more precise targeting of high-intent audiences, leading to higher click-through ...

This is being seen as a strategic move by the Reliance group to diversify its portfolio and strengthen presence in the ...

DPOs, DTH players also tell TRAI to address their issues with OTT and DD Free Dish to save them from ‘annihilation’ ...

Network18 Media and Investments Ltd has reported a total revenue of Rs 2059.3 crore for the second quarter of financial year ...

Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive (India), talks about their latest campaign, toothpaste industry trends and marketing plans ...

According to Mohan Bhagwat, there was a need for more stringent regulation on advertisements and inappropriate content ...

Rise in project-based work, falling profit margins, emergence of influencers & Gen AI, and a slowdown, are impacting the ad world; smaller agencies feeling the pressure, larger ones not immune either ...

This year, our mission is to advance our collective efforts in digital measurement, in collaboration with key industry ...

The Good Glamm Group has acquired Sirona Hygiene for Rs 450 crore, as per media reports. Darpan Sanghvi, Group Founder and ...

Noel Tata was appointed on Friday as the Chairman of Tata Group's Tata Trusts, succeeding Ratan Tata who passed away on ...

Dabur Chyawanprash has launched its first-ever regional AI-led marketing campaign for Durga Puja, ‘Pujo with Dada,’ featuring ...

Sony Pictures Networks India (SPNI) is celebrating its 29th anniversary with Gaurav Banerjee as the MD and CEO. The media ...