In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

Founded in 2019, the American Journalism Project has raised more than $225 million for nonprofit news outlets. Thornton ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

New Honor Society, an FCB partner agency, has beefed up its senior ranks. Its FCB alliance allows New Honor Society to ...

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences." ...

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