Industry experts break down how brands shortlist athletes, negotiate partnerships, build activation plans and measure whether ...
From travel and back-to-campus shopping to cinema and leisure, Shonali Shetty shares how emerging consumer signals can ...
IKEA India's Country Communications Manager shares how the brand is adjusting its communication, creator strategy and role in ...
As SMOOR completes a decade, Anchpal shares that its new identity moves beyond chocolate to reflect a wider portfolio ...
In her new role, Mishra will oversee business development initiatives across India, Dubai and other markets, with a focus on ...
At FICCI FRAMES 2026, Saurabh Pandey noted that microdrama is India’s fastest-growing entertainment format, while AI is ...
World Heart Day campaigns this year focus on early detection, recognising symptoms and timely action, with brands using CPR ...
The playbook examines micro drama audience behaviour and monetisation, finding 39% of viewers are incidental while 18% are ...
Kamath explains that festive marketing should build cultural relevance through a brand’s proposition, with differentiation ...
Events: From marketing and media to creative, digital and content, this year’s jury brings diverse industry perspectives to ...
Portfolio Night will be held virtually on October 8 and in Mumbai on October 9, 2026, with registrations closing on October 3 ...
Lacuna Ads is designed to improve coordination between programmatic advertising participants, increase transaction efficiency ...
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