A quick guide to logical fallacies. Fallacies include ad hominem, appeals to authority, the fallacy fallacy, circular arguments, etc.

Logical fallacies are found in many places—ads, politics, movies. Logical fallacies make an argument weak by using mistaken beliefs/ideas, invalid arguments, illogical arguments, and/or deceptiveness.

The final piece in the reach fallacy is the common inclination to extend reach at the expense of an inadequate frequency cap. Without proper frequency capping, the same consumers may see an ad far ...