Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

The possibility of a TikTok ban in the United States is concerning for brand managers whose content strategy relies heavily on the platform. However, TikTok is only one of many video-based mediums ...

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that ...

France’s top football league, Ligue 1 McDonald’s, has cracked the code with a reimagined TikTok strategy designed to turn a ...

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

This article covers nine essential strategies for diversifying your SEO approach beyond Google. These will allow your brand to thrive on various channels and meet users where they are. 1.

Hashtag strategies significantly impact content discoverability. Instagram allows up to 30 hashtags per post, while TikTok uses hashtags differently within its algorithm.

The social media strategy represents another gear shift for the over 170-year-old brand, which is best known for its casual wear and underwear. Fruit of the Loom previously wound down a focus on the ...

Youthforia, a makeup brand with more than 185,000 followers on TikTok, is thinking about moving more marketing to other platforms, like YouTube and Instagram.