Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

It's the latest trend spreading like wildfire online, with many teens snapping up the cheap product. Without age restrictions ...

Today, independent brand and talent marketing agency Always Human has announced the appointment of Ella McKee as Head of Client & Partnerships - a strategic hire that further cements the agency’s ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

We wanted to learn more about how to reach younger Texans through short-form video, how to build trust with folks who ...

Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, and engagement in B2B marketing.