Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

France’s top football league, Ligue 1 McDonald’s, has cracked the code with a reimagined TikTok strategy designed to turn a ...

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

There will be dedicated Maeve social media channels, including its first Substack, as well as a Maeve brand store slated for ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

Presence, customisation, and communication are the three key strategies brands must adopt to thrive amid Asia’s dominant ...

Today, independent brand and talent marketing agency Always Human has announced the appointment of Ella McKee as Head of Client & Partnerships - a strategic hire that further cements the agency’s ...