Discover the strategic and proactive approach that UTA's music partnership leaders are using to create long-term, meaningful ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

Grocery prices might not be climbing as fast as they were a year ago, but for many households, the pressure hasn’t let up.

In today’s ultra-connected economy, where consumers skip ads and scroll past tradition, brands are facing a new challenge: ...