Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...

In one of his first acts in office, Trump extended the deadline for TikTok to find new ownership that satisfies the ...

Founded in 2012, ByteDance is a Chinese internet technology company behind the apps TikTok, its Chinese counterpart Douyin, and news platform Toutiao. It also owns the video game developers and ...