The Griffin gets a cleaner, more angular look as Opel's sister brand prepares its next-generation models.

McLaren recently revealed a new logo, evolving its current design into one with smaller lettering and a smaller ‘c’ to change the name’s aesthetic. And it’s generated a lot of online debate as ...

Mercedes-Benz has a long history and is one of the world's premier luxury auto brands. Who owns the company, and where does ...

Logos and names may symbolise a car brand, but it is the user experience that ultimately gives them meaning. In his inaugural ...

In an AI-driven world, the importance of a great domain name may rise as trust, brand, and authentic identity become some of ...

A car import company has had its website advert banned after an advertising watchdog ruled that its name contained a racial slur likely to cause serious ...

The new wordmark isn’t really new, but it signals the start of McLaren’s next era of innovation.

The refreshed branding will appear on next-generation models, including an SUV.

That online car dealership may not be a dealership at all. The Federal Trade Commission recently warned that scammers are ...

McLaren brand identity evolves with a new heritage wordmark, bespoke typography, and an expanded digital design across cars ...

The most interesting thing about Vauxhall's new logo isn't the redesign per se, which will debut on the STX concept, but the ...

Plymouth Belvedere doesn’t need a hemi to be magnificent, sports first-year push-button transmission and Hy-Fire poly V8 ...