Some bio documentaries are carried mostly by the reflective, archival footage that send you back to the subject’s heyday. But ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

In a rare corporate do-over, Warner Bros. Discovery says it is changing the name of its Max streaming service back to HBO Max ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Discovery announced its plan to begin charging people $7.99 per month if they want to use a Max account that doesn ... to 18 months” before the “password-sharing crackdown initiative ...