News

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...
Warner Bros. Discovery Is Rebranding Max—Again
Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...
Los Angeles Magazine on MSN2h
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...