The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

The 2024-2025 Emirates NBA Cup is set to begin Tuesday, November 12th. The 2023-2024 was the first ever Emirates NBA Cup and it can still be a little confusing with how new it is.

From 1 November and until 17 December, to coincide with the Emirates NBA Cup, passengers across all cabins will experience on-board NBA offerings on flights to and from 14 points in the U.S. and ...

The Emirates NBA Cup 2024, the league’s second-annual in-season competition, is set to tip off on Tuesday, Nov. 12. Featuring new colors and designs, GALvanize reporter Drew Jones ranks the best ...

After the NBA's All-Star break, officials have a new look on their jerseys. The league unveiled a partnership with Emirates on Feb. 8, the same day as the NBA's trade deadline.

As the NBA schedule continues to come out slowly, the Sacramento Kings' 2025 Emirates NBA Cup schedule was announced today.

The NBA turned to a Middle East partner to help boost its nascent in-season tournament. The league announced Thursday that Emirates, the Dubai-based airline, secured naming rights for the NBA Cup ...

The NBA In-Season Tournament will now be known as the Emirates NBA Cup after the league and company announced a new multiyear deal that will include title sponsorship rights for the airline ...