Emirates said the partnership deal also includes the first-ever referee jersey patch partner of the NBA, starting with the 2024 NBA All-Star Game.

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league's in-season tournament — which will have a new name — and have ...

As part of the extensive partnership, all NBA referees will wear the Emirates logo on their jersey. The branded jerseys will debut at the upcoming NBA All-Star Game on Feb. 18.

Emirates and the National Basketball Association (NBA) have forged a multiyear global marketing partnership, making Emirates the Official Global Airline Partner of the NBA and the inaugural title ...

Emirates has fully repainted one of its Airbus A380s with a striking bold blue livery in partnership with the National Basketball Association (NBA). The new livery captures the spirit of the ...

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and ...