Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

By integrating advanced technology and user-friendly features, Prime Video has not only modernized NASCAR broadcasts but also expanded its appeal to a younger, tech-savvy audience.This approach ...

NASCAR has a new television partner beginning this weekend at Charlotte. Amazon Prime Video will broadcast the next five Cup Series races, starting with the Coca-Cola 600 on May 25.

LOS ANGELES — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...