Ask anyone who isn’t Gen Z, and they’ll tell you that basic etiquette seems to be a thing of the past. People no longer pick up the phone and instead, just fire off a text, opting for convenience over ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

Investors have long searched for economic clues in unconventional data. The TikTok generation is taking it to the next level.

Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their personal data.

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...