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Elijah Wood stars in Skittles’ Super Bowl LX ad “Deliver the Rainbow”

Skittles flips Super Bowl advertising on its head with “Deliver the Rainbow,” ditching a traditional in-game TV spot in favor of a live, real-world commercial starring Elijah Wood. Instead of airing ...

Watch Skittles’ live Super Bowl ad with Elijah Wood, performed for one family

AI in Recent Campaigns Top 5 Creative Campaigns Super Bowl 2026 First-time Advertisers. Super Bowl. Watch Skittles’ live ...