"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.

Tim Robinson may be best known for perfecting the art of cringe comedy with his Netflix sketch series, I Think … Continue ...

In this edition of the BRIT Trust Diaries, BPI CEO Dr Jo Twist OBE, and BRIT Trust trustee, looks ahead to this week’s BRIT ...

The future rarely unfolds like we expect. Although Hollywood has given us plenty of technological tropes to worry about, our ...

The HMD Fusion X1 may not be a flagship, but it's an important device for a different reason. We spoke to HMD about its goal ...

The power of personalisation in influencer marketing lies in its ability to build trust—consumers are more likely to engage with recommendations from influencers they perceive as genuine and ...

Q4 2024 Earnings Conference Call March 6, 2025 11:00 AM ET. Company Participants. Nancy Meyers - Chief Financial Officer Adam Stedham - President and ...

Filmhouse Group, a leading media and entertainment company in Nigeria, was founded in 2012, and initially focused on ...

The focus shifts from creating emotional connections to building trust through transparency and data integrity. This doesn’t mean the death of creative advertising – rather, its evolution. While AI ...

Marketing ethics is about doing the right thing ... “Ethics sound great, but I have bills to pay and targets to hit.” Trust me, I get it. I was terrified when I first implemented stricter ethical ...