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The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.
Walmart’s summer savings event is back and it will be happening at the same time as Amazon’s biggest sales event of the year, ...
Nielsen Digital Ad Ratings Benchmarks & Findings have consistently provided advertisers and publishers with a way to understand if ads were reaching their intended audience, and our research has found ...
Walmart has launched its own summer sale event to counter Prime Day. Only some deals are actually worth grabbing.
In the slate of TV ads, Kraft’s former colleagues at Boys and Girls Clubs attest that he led with a humility that belied his ...
Fort Worth, Texas-based Yesway is pledging a $100,000 donation to the Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund. It is also encouraging customers, employees and ...
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Zacks Investment Research on MSNCan Walmart's High-Margin Verticals Sustain Its Retail Edge?Walmart Inc. WMT is redefining its growth strategy by focusing on high-margin revenue streams — specifically advertising, ...
Among UK grocery giant Sainsbury’s six strategic priorities in its three year Next Level plan, two stand out - scaling ...
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...
A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business interests spent at least $35 ...
By David Wright, CNN (CNN) — A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business ...
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