WhatsApp has announced the development of a new AI-powered feature designed to help businesses manage customer interactions ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

The thing is, CRMs have always followed where conversations happen. Email gave us tools like Salesforce. Phone calls led to ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Artificial Intelligence is not just for tech giants anymore. It’s now a powerful tool that helps small businesses level the ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

The tool everyone holds in their hands has grown far beyond messaging, writes ARTHUR GOLDSTUCK in his guide to the app's secrets.