It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad App, WhatsApp has confirmed it’s introducing ads to the platform alongside a couple of other features for businesses and channels

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual subscription fee but dropped this after Meta acquired it in 2014 for $19 billion. Despite being against in-app ads initially,