As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

An Indigenous artisans registry is planned in Oaxaca to protect against appropriation such as the recent case of Adidas's ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

There’s a new vintage pop-up that’s making waves – and we sat down AJ, the founder of Get It Together Thrift, to find out all ...

On Wednesday, the Tennessee Vols announced that the program is switching apparel providers. For the last decade, Nike has ...

Tennessee Athletics is switching from Nike to Adidas, but the Vols won’t be changing the “primary” process of how their ...

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug ...

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday, effective July 1, 2026. Adidas will become Tennessee's official footwear, uniform, apparel and sideline partner.

Tennessee Athletics is reuniting with adidas in a partnership that will last for the next decade in college sports.

The Tennessee Volunteers are switching back to Adidas as the schools' apparel provider. As Tennessee's deal with Nike gets ready to expire, it has been reporte ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Another popular Air Jordan style that will hit retailers is the "French Blue" Air Jordan 12, arriving on Saturday. Additional ...