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Starbucks new CEO taps fellow Chipotle alum for top marketing role

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol.

news.bloomberglaw · 5h

Starbucks Taps Ex-Chipotle Executive to Lead Brand Revamp (1)

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.

Bloomberg on MSN · 5h

Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to reverse a sales slump and revitalize the brand.

Ad Age · 41m

Starbucks hires ex-Chipotle executive to lead brand revamp

Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.

CNBC on MSN · 4h

Starbucks taps former Chipotle executive as global chief brand officer

In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.

26m

1 Reason Chipotle Mexican Grill Stock Is Flashing a Giant Buy Signal Right Now

Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO ...

4hon MSN

Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team

She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...

Restaurant Business4h

Starbucks plucks Yahoo's CMO to be its new chief brand officer

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Nation's Restaurant News3h

Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...

2don MSN

Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Observer2d

Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

4don MSN

Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

12h

The Starbucks App Is Changing For The Worse—And Customers Won't Be Pleased

The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...

Starbucks: Big Unionization Problem

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

1don MSN

Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

10hon MSN

Starbucks’ Rally Has Fizzled. How Its New CEO Can Get It Rising Again.

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

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