New York State sued 13 companies that sell flavored vaporizer products allegedly aimed at kids. Attorney General Letitia James claimed they break the law and endanger impressionable children in New York with flashy ads,

In 2022 litigation, the co-founder of Buffalo-based Demand Vape told a federal judge that his company had sold more than $132 million worth of Elf Bar e-cigarettes in the past year. The company that makes Elf Bar is based in Shenzhen, China, and sells flavors including “strawberry mango” and “lemon mint.”