Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which ...

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...